A Celebration of Purposeful Creativity and Meaningful Impact
AkijBashir Group has once again demonstrated its leadership in creative excellence, earning five major recognitions at the 14th edition of COMMWARD—Excellence in Creative Communication, the country’s most prestigious platform celebrating impactful brand storytelling.
This year’s achievements reflect the Group’s commitment to purposeful innovation, responsible practices, and communication that inspires progress.
Celebrating Five Awards Across Three Brands
At COMMWARD 2025, AkijBashir Group and its brands stood out for their forward-thinking approach in strategic creativity and design. The recognitions include:
Bronze – Best Creative Strategy
Art of Plating: Season 2 – Akij Tableware
Silver – Art Direction
Green Bag Campaign – Cleaner & Greener Eid – AkijBashir Group
Bronze – Sustainability
Green Bag Campaign – Cleaner & Greener Eid – AkijBashir Group
Silver – Film
Reflective Glass Campaign – AkijBashir Glass
Bronze – Copywriting
Reflective Glass Campaign – AkijBashir Glass
These accolades highlight the Group’s multi-brand communication strength and its ability to craft campaigns that combine creativity with purpose.
Art of Plating: Season 2 — Turning Culinary Creativity into Cultural Conversation
Akij Tableware’s Art of Plating: Season 2 was more than a content series—it became a cultural moment. With an impressive 83.23 million cumulative TV and OTT views, the series elevated plating from a culinary technique to a form of visual storytelling.
By merging food, artistry, and craftsmanship, the series positioned Akij Tableware as the canvas for creativity—making sophisticated dining accessible and inspiring for a new generation of food enthusiasts.
Green Bag Campaign — Cleaner & Greener Eid
Sustainability remains a core value for AkijBashir Group, and the Green Bag Initiative was a landmark effort in promoting responsible celebration during Eid-ul-Adha—one of Bangladesh’s highest-waste periods.
The Group distributed 300,000 biodegradable and compostable bags, designed to decompose naturally within 45–65 days, significantly reducing plastic waste. The campaign stood out not only for its environmental impact but also for its thoughtful design, community involvement, and focus on behavioural change at scale.
It served as a reminder that small acts—when embraced collectively—can lead to meaningful environmental outcomes.
Reflective Glass Campaign — Protecting Privacy, Honouring Comfort
The Reflective Glass campaign from AkijBashir Glass resonated deeply with audiences, highlighting the importance of privacy and personal space in the home.
The campaign reached 18.8 million people, generated 42.4 million impressions, and delivered 1.57 million full video views—demonstrating strong emotional and functional engagement.
By showcasing reflective glass (with up to 87% reflectivity) as more than a building material, the campaign positioned it as a symbol of dignity, comfort, and protection—turning a product feature into a powerful human narrative.
A Commitment to Raising Standards
These recognitions reinforce AkijBashir Group’s commitment to creating work that is not only creatively outstanding, but also purpose-driven, sustainable, and deeply relevant to communities.
As we continue to innovate and communicate with intention, these achievements motivate us to push boundaries, spark meaningful conversations, and uphold our promise of building a better tomorrow—beyond expectations, beyond convention, and beyond today.
