AkijBashir Group and Fortress Group have entered into a strategic partnership to enhance customer value and elevate the standard of premium living in Bangladesh. This collaboration aims to strengthen cooperation between the two organizations in delivering premium building material solutions to a wider customer base.
Under the terms of the Memorandum of Understanding (MoU), Fortress Group will feature AkijBashir’s leading brands—Akij Ceramics, ROSA Sanitaryware, Akij Board, Akij Door, and Akij Glass—offering customers a complete solution for tiles, sanitaryware, bathware, boards, doors, and glass products. The partnership reflects a shared commitment to innovation, design excellence, and customer satisfaction.
The MoU was signed on October 9, 2025, by Mohammod Khourshed Alam, Chief Operating Officer of AkijBashir Group, and Mr. Lutfur Rahman, Chairman of Fortress Group, in the presence of senior officials from both organizations. The signing marks an important step toward establishing a strong business collaboration between the two organizations.
“We are delighted to collaborate with Fortress Group in expanding the reach of AkijBashir’s premium product portfolio to a broader customer base,” said Mr. Khourshed Alam, COO of AkijBashir Group. “This collaboration underscores our commitment to design-led innovation and our vision to enrich modern living across Bangladesh.”
Mr. Lutfur Rahman, Chairman of Fortress Group, added, “This partnership with AkijBashir Group enables us to introduce a wider range of high-quality products to our customers, enhancing both convenience and lifestyle”.
Notable attendees from AkijBashir Group included Mohammed Ashraful Haque, Head of Sales, Akij Ceramics; Bishwajit Paul, Head of Sales, ROSA; Md. Nazrul Islam, Head of Sales, Akij Board; and Abduhu Sufi, Head of Sales, AkijBashir Glass, along with other senior team members from both organizations.
The alliance marks a new chapter between two pioneering names—united in their pursuit to shape elegant, sustainable, and inspiring spaces Beyond Tomorrow.
