Co-Branding
Co-branding can be a powerful tool to expand the reach and relevance of the AkijBashir brand. This section provides guidelines on how to co-brand in a visually coherent way, ensuring that the expression of the AkijBashir brand remains solid and recognizable.
All co-branding initiatives must be approved before implementation. You can request the complete guidelines from the marketing team at marketing@akijbashir.com.
Roles in co-branding
When considering any co-branding partnership, it is crucial to assess it from AkijBashir's perspective to ensure that it aligns with their overall brand strategy.
Roles in Co-Branding
In a co-branding relationship, there are typically two roles: the driver and the passenger. The driver is the initiator, owner, or driving force behind the collaboration. The driver's logo is usually placed first in the co-branding lockup.
